Karen Sullivan is a fourth-generation entrepreneur and award-winning designer with a life-long passion for persuasive visual and written communication. She founded Sullivan Solutions nearly 25 years ago to help entrepreneurial companies augment their in-house marketing with expert services that help drive sales further and faster. Their expertise enables clients to develop effective strategies that are built upon their unique strengths and make confident marketing decisions that drive demand for their products and services.
Which Marketing Superhero Are You? Karen has developed a concept of Marketing Superhero personas that explores the pros and the cons of owners who try to do it all. We have a series of tools to help work through the challenges, based on the persona, so that we can empower owners to delegate much of this to their internal sales teams much more effectively.